Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

Jaguar has unveiled a concept car as part of its newly rebranded identity.; Its rebrand stirred controversy for not including any cars — and some argued it was "woke." Jaguar said it would ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video. It wants to target a younger, wealthier audience as it transitions to an all-electric future.

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Jaguar's brand relaunch has been met with controversy. (Photo by Bill Pugliano/Getty Images) ... Jaguar’s rebrand coincides with the company’s committed pivot to electric vehicles.

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a spokesperson at CARMA.

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

Jaguar has unveiled a concept car as part of its newly rebranded identity.. Its rebrand stirred controversy for not including any cars — and some argued it was "woke." Jaguar said it would ...