Beats by Dre has had a pair of classes for their series called ‘Beats Elite’ during the era of NIL. Now, nine more players in ...

It took no time at all for Michigan freshman quarterback Bryce Underwood to gain the inside track for the starting job in Ann ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

Since 2023, Beats by Dre has entered the NIL space in a major way. Each year, the Apple-owned company that shares a name with ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

Texas Longhorns linebacker Colin Simmons is a part of a talented group of players in this year's edition of the Beats by Dre 'Beats Elite' class. Bea ...

Dante Moore was included in Beats by Dre's 2025 'Beats Elite' class, signing an exclusive deal alongside eight other college football stars.

OU football quarterback John Mateer gifted his teammates Beats by Dre headphones following the announcement of his NIL deal ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.