Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.