Alaska Airlines to offer Starlink Wi-Fi
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Alaska Airlines' New Loyalty Program Lets Members Choose How to Earn Points—Here’s Why That Matters
Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases Wednesday,
Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.
Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more flexibility when earning travel rewards.
Fi, signing deals with major carriers and pressing for business with trend-setting West Asian airlines as rivals retool to protect market share
The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will transition to Atmos on Oct. 1.