Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...