One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Learn Google search tips and advanced search tools to boost productivity search. Master operators, filters, and strategies ...

You won't have to explain your plans in detail every time you start a search, as AI Mode can connect to Gmail and Google ...

Google wants 'AI mode' on Search to be as personal as possible, and it'll soon tap into services like Gmail or Drive to know more about you. Google believes the future of search is going to be more ...

I'm still annoyed by Google's decision to slap AI right at the top of search results, and I make it a point to get rid of it ...

With companies like Spotify attempting to remove AI slop from its platform while others like OpenAI aim to add more TikTok-style AI video slop to the net, finding exactly what you're looking for on ...

Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at the core of how Google grounds its AI Overviews, prioritizing speed ...

Gemini 3 is skilled at reasoning, generating video, and writing code. Amid talk of an AI bubble, Google notes the new model could help increase search revenue too. Google has introduced Gemini 3, its ...