Picture yourself with your business or career exactly where you've always imagined it to be. Can you feel the pride swelling inside you? Can you see the satisfaction on your face as you bask in the ...

One of the biggest marketing myths is that people often fail to shop in line with their values. People always act in accordance with their values. There is no such thing as a value-action gap. Only a ...

In the last two posts, we have explored how to clarify what is important to us. Clarifying and refining our values is an ongoing, iterative process. However, once we have identified some directions ...

Your company’s “core value” list is not about virtue signaling: “See, we are good people here. We have values! Trust us!” No, core values are about substance, not appearance: “Who are we? What is ...

Defining your brand values can be difficult. Putting them into practice in a meaningful way that doesn't seem lame, forced, or otherwise ham-fisted (read: handing out bobbleheads that represent your ...