AI referrals consist of online-shopper traffic generated by clicking on a link in an answer generated by an AI chatbot or ...

Consumers spent a record $257.8 billion online between Nov. 1 to Dec. 31, up 6.8% from the previous year, according to Adobe ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

People haven't only been filling their plates this Thanksgiving weekend -- it also seems they've been filling their online shopping carts. Black Friday online shopping this year is on pace to break a ...

Adobe is predicting that online sales will increase by 8.4% in November and December, and hit a record $240.8 billion. Adobe is forecasting that U.S. online sales will reach a record $240.8 billion ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Consumers are using ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...