The world of digital advertising is no stranger to debates and controversies. Consider YouTube's recent brush after an Adalytics report claimed adult ads are being served in kids’ content. Amidst the ...

Real-time data company Kochava has acquired Machine Advertising, an app-marketing technology, The new addition will allow Kochava to enhance the company’s metrics approach with Machine’s Always-on ...

Amazon (AMZN) ads could take over your life. Already worth billions, Amazon's nascent advertising operation will likely become its next great business. And for the most part, it's flying under ...

This article first appeared on GeeMee's own blog. The digital advertising landscape has undergone a seismic shift from 2024 to 2025, with machine learning (ML) emerging as the cornerstone of modern ...