'The ‘Wuthering Heights' aesthetic is going to be the moment,’ the chain says.

There is something magnetic about the “Rich Auntie Vibes” aesthetic. It is not just about money, but about presence. The kind of woman who steps into a room and commands attention without saying much.

Scroll through Instagram or TikTok, and chances are you’ll stumble upon the clean girl aesthetic. Launched into popularity by Gen Z influencers, this look was once defined by slicked-back buns, dewy ...