There’s been much ink spilled of late about the case for applying principles of agile software development in a marketing context. Some excellent reads have hit the bookshelves on this very subject, ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

More and more marketing departments are moving from being curious about Agile to actually implementing Agile practices in their day-to-day project management. However, as Agile principles and concepts ...

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) ...

As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question. Today's ...

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A recession can be an opportunity for well-prepared agile marketers to master the turmoil and gain market share. The current economic expansion is long by historical standards, which means the risk of ...

Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a differentiating factor for ...