A new adtech startup called Gigi wants to help brands with streaming TV ads on Amazon. The firm aims to make it easier for marketers to use Amazon Marketing Cloud, the e-commerce giant's data clean ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test ...