Sam Schwartzstein, the on-air face of a broadcast aimed at hard-core fans, adjusted how the NFL is played. Now he wants to ...

Saturday's NFL showdown between the Chicago Bears and Green Bay Packers shattered streaming records and has become the ...

NBA Commissioner Adam Silver is interviewed during Amazon’s first-ever live streamed NBA game on Friday. (Screenshots via Prime Video stream) “It is here, it is real, it is happening,” said ...

In 2025, as Patrick Mahomes played on YouTube and the NBA embraced Peacock, with F1 giving Apple TV exclusive rights and MLB ...

Amazon will partner with Diamond Sports as part of a restructuring agreement as the largest owner of regional sports networks looks to emerge from bankruptcy. Diamond owns 18 networks under the Bally ...

Amazon (NASDAQ:AMZN) will offer All Elite Wrestling pay-per-view events on Prime Video under a new multi-year agreement, according to a joint statement from Wednesday, foraying further into the world ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

Steph Curry is still in the throes of his legendary NBA career, but Amazon Prime Video appears to be angling to bring the superstar on as an analyst once he retires. The first move in Amazon’s ...

The entertaining Griffin would be an excellent hire for Amazon’s NBA coverage. / David Banks-Imagn Images I will have a traditional Traina Thoughts column for you tomorrow, plus not one, but TWO brand ...

In a strategic pivot, Amazon.com Inc. (NASDAQ:AMZN) is redirecting its Prime Video efforts towards live sports content, a move aimed at achieving profitability by the end of 2025. What Happened: ...

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors. By Alex Weprin Senior Editor When Amazon takes the stage ...