If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Google Analytics is such a powerful tool, its huge feature set can often be intimidating for novice users. Now, however, with today’s launch of the creatively named Google Analytics Solution Gallery, ...

Looker, the business intelligence platform Google LLC acquired in a $2.6 billion deal this year, today received new analytics features and a native mobile app for viewing data on the go. Looker turns ...

Google Analytics is a powerful marketing tool for business managers to track the performance of their online marketing activities. What makes Google Analytics even more valuable for business managers ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Last week, Google marked the one year anniversary of its Google News Initiative aimed at supporting publications with new technology and funding. The company today announced new analytics tools to ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Google offers free tools that allow you to track performance and manage your website's appearance in the search listings. Google Analytics is a traffic utility that ...

Daniel Waisberg, the Analytics Advocate at Google, posted on his Google+ page a new feature that rolled out within the Google+ Local Admin Dashboard screens. Now, if you link your Google+ Local ...