Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

The main reason the Digital Markets Act exists according to the European Union is to lower costs for consumers. For App Store customers, developers didn't bother to cut prices. An EU flag with the App ...

It’s a common problem of the modern age: how to share just enough with a partner or with your family, but not your personal stuff, like emails and messages. An Apple ID is designed to be a unique ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...