Even the biggest food companies categorize their offerings into difference customer segments to more effectively meet the needs of the marketplace. Segmentation helps businesses large and small market ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

It's official: micro-segmentation has become "a thing." Enterprise security experts are declaring that 2018 is the year they are going to do it, and do it right. The irreversible movement of critical ...