Upstart shaft company Aretera started to make a name for itself with its first two shaft offerings, the EC1 and Alpha 1. But its newest product, the AO2, is potentially the line that could help the ...

Shaft design veteran Alex Dee co-founded Aretera with a straightforward but subversive thesis: Stability and stiffness aren't the same. The post The story behind Aretera's first-of-its-kind shaft ...

There are lots of premium aftermarket golf shaft options out there, and they’re all a bit different. Some use exotic materials to achieve unique performance, while others get there with cutting-edge ...

Unquestionably, the techies and engineers who design the game’s newest equipment are fully fit to do the job — and, with each new club, to deliver dazzle to your own game. But some gearheads like to ...