We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their ...

Sentiment analysis enables brands to more fully understand what their customers are saying, as well as the emotional state and meaning behind their words. When used by customer service agents, ...

It is easy to imagine the internet as a giant mirror that, in its own unique ways, reflects the society that we live in. The internet provides a massive information outlet for individuals, ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...