Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short -- ...

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...

Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video ad campaigns. Invoca's durable ...

Creative agencies today are under pressure to prove that partnerships with creators don’t just spark interest in brands but actually move people to act. To prove ROI for creator campaigns, vanity ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that advertisers can now attribute in-club purchases to their search ...

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive ...

Attribution is a wild game, especially on YouTube. Marketers either over-credit it, under-credit it, or avoid it altogether because the platform doesn’t play by typical performance rules. There are no ...

ABCS will enhance the attribution and performance measurement of Screenverse's digital out-of-home (DOOH) advertising campaigns. As part of the partnership, ABCS Insights will provide full-funnel ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.