Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren’t. Now she’s taken her talents to healthcare and pharma, ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. Marketing attribution is a way for marketers to track and understand ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers National CineMedia ...