How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Amazon wants you to shop for the holidays in augmented reality. The company has rolled out its Black Friday deals store, with bargains offered through the day after Thanksgiving. For the first time, ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Surprising 6 shifts in 2026 could upend what we call augmented reality today. Major platform pivots and hardware bets landed this spring, forcing developers and ...

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