Avatars in video games do not merely refer to the customization of your character; they are in fact a fashion statement ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

You might think that video games are above “celebrity endorsements,” but that couldn’t be further from the truth. In fact, across all three major console publishers, you’ll find numerous commercials, ...