FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...

Magoom research: Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a compilation of trends and predictions shaping the experiential and digital ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

B2B brands can build retention and loyalty by offering a customer support program. A customer care program does not need to be difficult to implement, but the best programs offer a mix of one-way and ...

Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's leadership team as it expands its focus on ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.