According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...
With fast-moving markets and new AI capabilities, agencies need to differentiate themselves by helping clients speed up ...
2112 founder Henry McIntosh shares first-hand insights into how independent agencies are adapting, building, and reshaping themselves in the age of AI – and why they might not just survive, but win.
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