My husband Pat and I own and operate a cow-calf operation and produce diversified row crops near LaMonte, Missouri. However, as much as I enjoy farming, my true passion is education. I was a teacher ...

The Beef Checkoff is marking its 40th anniversary in 2026, celebrating decades of work to strengthen beef demand through research, promotion and education. Created at a time when consumer confidence ...

Animal welfare advocates are accusing the USDA of approving beef checkoff promotions that allegedly deceive consumers about the environmental benefits of cattle production. The Animal Legal Defense ...

SIOUX FALLS, S.D. (AP) -- A federal appeals court ruled that U.S. ranchers cannot be forced to pay a $1-per-head fee on cattle to support the "Beef: It's What's for Dinner" marketing campaign. A three ...

U.S. cattle producers do a great job of consistently producing high quality beef. To ensure consumers continue to demand our product and recognize the great attributes of beef, we need the marketing, ...