Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. AI can be a “great equalizer” for businesses, helping them compete better than ever against ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

MELBOURNE, VICTORIA, AUSTRALIA, August 17, 2023/EINPresswire.com/ -- Lexer today announced that it has been selected as winner of the “Best Customer Data Platform ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...