Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Golf Pride is a colossus within the golf industry making many of the best golf grips in the game. Chances are if you are reading this, you have definitely picked up a golf club before and if so, it is ...

Golf Pride's second Align offering features a larger, firmer ridge for consistency.

The name’s Pride, Golf Pride. They’ve got a license to grip. It’s an odd job, granted, but You Only Grip Twice. Especially if you’re The Man With the Golden Grip. Are those enough James Bond-related ...

Fundamentals are crucially important for a solid golf swing, but they aren’t always the most riveting topics. Alas, in 2024, our readers seemed interested in improving them. Over the past year, one of ...

To celebrate the season's first major championship, Golf Pride has released a limited-edition collection of full swing and putter grips, Honorary Starter. Adorned in vibrant green and trimmed with ...

Golf instruction is ever-evolving, but the best advice stands the test of time. In GOLF.com’s new series, Timeless Tips, we’re highlighting some of the greatest advice teachers and players have ...

Golf Pride’s tour rep shares insights into pros' grip habits, some of which are not much different from the rest of us. A stash of Golf Pride grips inside the TaylorMade truck at a recent PGA Tour ...

Every new piece of technology reveals something new and interesting about the golf swing. When it comes to grip pressure—meaning, how hard you should squeeze the grip while you swing—we started with ...