If you watched the Super Bowl on television this year, or the 40th-anniversary celebration of Saturday Night Live on NBC, you probably saw a really obnoxious Budweiser beer ad aimed squarely at ...

Years ago, there was a commercial where people were shown grimacing with a “bitter beer face” after taking a sip of “bitter” beer. This was a reference to the rise of dank, piney, and very bitter IPAs ...

Pale ale and IPA beer drinkers are more likely to be risk-takers and sensation-seekers, according to a new study. Despite ale drinkers being perceived as calmer than their lager cousins they still ...

Science and beer are never far from each other, and nothing has underscored the relationship between brewer and science quite like the latest collaborative effort at Deep Brewing Company. But, before ...

Although most beer consumers can distinguish between different bitter tastes in beer, this does not appear to influence which beer they like. It seems they just like beer, regardless of the source of ...

Food writer Jennifer McLagan has spent the past few years trying to win home cooks over to the ingredients they fear. She's written a cookbook on fat, one on bones and one titled Odd Bits: How to Cook ...

Despite the name, Blimey That’s Bitter has nothing in common with the traditional British India pale ale style. The brewery’s owners are originally from the United Kingdom, but, as one of their ...

What can your beer of choice reveal about your personality? Quite a lot actually, according to a new study from Penn State. Researchers discovered that people who like to take risks and seek out new ...

The word bitter can make some of us wince. In conversation, we talk of "a bitter pill to swallow" or "bittersweet" memories. But if you're puzzled by the bad emotional rap on bitter — perhaps you even ...

Don’t get me wrong, I like IPAs. The proper blend of hops in a beer can elevate an ordinary glass of pale ale to an unforgettable olfactory experience. Grapefruit (Cascade hops), pine (Simcoe hops), ...