Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done.

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

That’s how long humans have been sharing stories, according to a new study published in the journal Nature. From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia ...

Picture this scenario: Natalie, a B2B marketing manager at a company in Atlanta, is having a great year. She has been tasked with building a content marketing program and she and her team dove right ...

Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn’t mean that it’s cheap. If you want to execute a high-quality strategy, you’ll need to ...

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down. Myth: The more ...

The truth is as soon as you publish content as a representative of a B2B company, your content is treated with the same kind of cynicism as your sales deck. Content marketing is saturated. We’re all ...

Opinions expressed by Entrepreneur contributors are their own. If you’re hiring a new content marketer, there are a few obvious qualities you already know you need to look for. Your new hire needs to ...

Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs? In some circles, a blog sounds like a humble website ...