QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Whether you've been practising for years or are brand new to the low-impact workout, one of the best Pilates apps can help you boost strength, balance, stability, and alignment. As well as being a ...

If, like me, you're currently in your Pilates Princess era, you need to know about the best Pilates apps. These little digital treasures allow us to access hundreds - if not thousands - of Pilates ...

Do-it-yourself (DIY) developer tools may affect the quality of apps but they will help open up competition and boost user interest in the mobile market, according to industry watchers. Building mobile ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...

Mastering short-form content is crucial for your app’s growth. Here are five ways you can leverage it to get more app downloads. In-depth audience analysis and engagement are key to creating relevant ...

Multiple sclerosis patients may be better equipped to stave off the cognitive decline that the disease can cause by using a smartphone-based app now under development at UB. Called the ...