Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

They’re all $20 or less ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

Here is an internationally known and acknowledged fact: Bra shopping is the fucking worst. The dressing room lighting sucks, and the process of examining one's naked body up close is less than ...