As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

Geoff Cook, a partner at Base Design and the creative mind behind branding work for MoMA QNS, MILK, NeueHouse, JFK Terminal 4 ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

Listen in for John's tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand ...

In late February, Winston-Salem, N.C.-based Novant Health announced a strategic branding campaign, which includes new names and logos for 13 acute-care facilities, more than 100 outpatient facilities ...

Novant Health Launches Branding Strategy to Unify Facilities Winston-Salem, N.C.-based Novant Health announced a new branding plan and logo as part of its strategic plan to unify its 13 acute-care ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...