Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...