While the CRM market looks to be once again finding its feet amid signs of a recovery, it seems vendors could be missing out on exploiting a profitable and as yet untapped sector – small and ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. The problem CRM faces was explained by SAP customer ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 1 hour 51 min ago By Ashley Joseph - 2 hours 12 min ago By Adrianne Pasquarelli - 2 hours 13 min ago By Ad Age Studio 30 - 3 hours ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In their latest foray into health IT investment, some health systems are layering customer relationship management (CRM) software over existing electronic health record (EHR) systems. The rationale is ...