Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.
Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...
No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...
PubMatic, a programmatic ad selling platform, has ambitious plans to expand in Asia-Pacific, and the recent visit of its young CEO, Rajeev Goel, to Singapore signals a starting point. Goel expects to ...
Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...
In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...
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