Is this the world’s cheapest refrigerator? Launched by Indian conglomerate Godrej and Boyce, ChotuKool's $69 price tag is not the only reason it can be called super economical. The portable, ...

India is home to 194.6 million undernourished people and one-third of the world’s chronically malnourished children. Approximately 38.7 percent of children under the age of 5 are malnourished in India ...

Godrej Appliances, one of the leading white goods manufacturers in India, had launched a mini refrigerator, ChotuKool (Chotu in Hindi means small, while Koolis derived from cool), in 2015. The ...

Godrej & Boyce Manufacturing is a 115-year-old company that sells consumer goods in India, most notably household appliances. For years it succeeded by bringing technologies developed abroad, such as ...

Having a social conscience can open up a range of benefits and opportunities for business – sometimes unexpected ones. The Chotukool fridge is one of a growing number of examples that are making India ...

Possibly the world’s cheapest refrigerator, the $69 ChotuKool refrigerator above is being taken for field testing in rural India (it’s scheduled for release in March 2010). The portable, top-opening ...

McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.) ...

Chotukool turned out to be an example of the power of frugal innovation,” said Sunderraman, speaking to Business Line. Though targeted initially for those at the bottom of the pyramid, at a price of ...

and Boyce Manufacturing is selling ‘Chotukool’ through its Head Post Offices, sub post offices and branch offices here. ‘Chotukool’ provides a low cost cooling solution with the utilities of ...