In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide ...

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...

Google increasingly keeps traffic for itself, per data showing most search users don't click onto another site. The findings will be fodder to Google's antitrust critics who worry it hogs online ad ...