A pair of beverage deals have been announced by NASCAR with an extension with Coca-Cola, and a new deal with BodyArmor.
The Coca-Cola Co. is increasing BodyArmor's promotion after marking down the brand's value by $960 million. BodyArmor will be featured in the NCAA basketball tournaments.
DAYTONA BEACH, Fla. — NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport‘s most enduring and influential partners. As ...
Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade.
BodyArmor has become part of the sport. Their partnership with 2023 champion Ryan Blaney has produced many iconic schemes. And have made themselves one of the first things you think of when you think ...
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Coca-Cola 600 weather updates: NASCAR forecast includes chance of rain at Charlotte Motor Speedway
Rain is in the forecast for Sunday's Coca-Cola 600. Here are the latest NASCAR weather updates.
In golf and tennis, winning the four major championships is referred to as completing the Grand Slam. The NASCAR Cup Series has its own Grand Slam: winning stock car racing's four "crown jewel" races.
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