It happens every day of the week and on Sundays in the radio business. Local radio sales reps talk themselves out of cold calling. It’s not your fault. Cold calling is hard. See. There I go. Talking ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

You know the rep. Cold calling is intimidating and hard. Unless it isn’t. How can you and I reshape how we feel about cold calling and use it as an expandable tool to grow our sales?The real ...

Your recent article about sales cold-calling was quite interesting. Can you elaborate on how one should prepare before calling on a potential customer? Regardless of whether you are making a “cold ...