Indiana won the college football championship but Texas is worth more than any team in the country.

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

Despite an impressive start to the season and a standout freshman player, Duke is not the most-watched team in college ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

After Indiana's improbable national championship run in Year 2 under Curt Cignetti, several programs are aiming to replicate ...

The top-rated offensive tackle in the 2027 high school football recruiting class has been heavily connected with three Power Four programs.

College athletics has become a major money maker over the past couple of decades, and among the institutions that have taken advantage of the emerging cash cow is the University of Florida. The ...

Advocating for athletes does not mean ignoring the economic realities facing schools or halting policy decisions. It means ...