Marketing communication enables a small business to develop avenues for reaching out and interacting with customers. Maintaining a communication connection creates an avenue for promoting products and ...

January 5, 2023 - A communication must be made for the purpose of legal advice to be protected from disclosure by the attorney-client privilege. If legal advice is not the purpose of the communication ...

According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs ...

Purpose is no longer a buzzword, it is a responsibility. In an era of shrinking trust and rising inequality, communication has the power to either create real change or merely perform it. Setting the ...

A recent Red Havas sponsored roundtable gathered PR leaders to discuss how the past few years have changed the game and given them more responsibility. Top row (L-R): Elizabeth Fishman, Clarkson Hine, ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.