Snap Inc., which owns the Snapchat social media platform, is finally bringing its Spectacles hardware to consumers with the introduction of its SPECS AR glasses.

Snapchat's parent company has announced it is releasing new smart glasses, a decade after its original pair lost the company tens of millions of dollars.

“The smartphone put our lives in our pockets, but augmented reality puts computing into the world where life actually happens, and that is the shift from phones to Specs,” Spiegel said.