Consumers increasingly equate naturalness with health, environmental responsibility and minimal intervention in the food supply chain. Judgements of naturalness often hinge on both the intrinsic ...
One of Nigeria’s leading marketing communications professionals and Group Chief Executive Officer of Prima Garnet Africa, ‘Lolu Akinwunmi, has underscored the critical role of consumer psychology in ...
“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...