Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028. The size, and competitiveness, of this market means ...

Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on ...

The buying process isn’t always smooth for customers. Sometimes they have questions that aren’t easily answered, or there are unanticipated snags in the buying process. Other times, they just need a ...

Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...

In a world that’s dominated by demands for personalization, self-service and fast-moving buyer’s journeys, marketers are turning to conversational marketing to better engage prospects with relevant ...