Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028. The size, and competitiveness, of this market means ...

The buying process isn’t always smooth for customers. Sometimes they have questions that aren’t easily answered, or there are unanticipated snags in the buying process. Other times, they just need a ...

Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...

Drift, the company that claims to be the originator of the currently trending conversational marketing IT sector, yesterday unveiled at its FLASH Miami customer event the Drift Conversation Cloud. The ...

Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ ...

In a world that’s dominated by demands for personalization, self-service and fast-moving buyer’s journeys, marketers are turning to conversational marketing to better engage prospects with relevant ...

Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect ...