Relapse to drug abuse is often caused by exposure to drug-associated cues that evoke craving. Therefore, disruption of the cue–drug memory can prevent relapse. Memories destabilize and become ...

Dog behaviorist Jan Barley explains how counterconditioning can transform your training sessions and deepen the bond with your dog. But what is counter conditioning? What is counterconditioning?

An old technique of overcoming fears may have potential for ridding people of their fears and anxieties about Covid-19, a new Swansea University study has revealed. The technique, called ...

This video explores common misconceptions surrounding confidence building, counterconditioning, and desensitization in dog ...

On the surface, this looks like the right idea: the dog is calm, he’s getting rewards, and no one is being charged. But the ...