As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, ...
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to ...
The almost completed traditional TV upfront witnessed strong average 19% gain in prime-time broadcast CPM -- the cost per thousand users -- and 10% higher for cable TV nets for the upcoming 2021-2022 ...
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