Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.
Analytics Insight

How to Create a High-Performing Google Ads Targeting Strategy

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...
Search Engine Land

Google Ads announces AI Max for Search campaigns beta

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click. Google Ads today announced AI Max, a new tool to reach untapped queries ...

15 Fixes To Improve Low Conversion Rates In Google Ads

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...
Searchenginejournal.com

Google Ads AI Vs. Third-Party AI Tools: Comparison For Google Ads Creatives

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...
Bleeping Computer

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.