The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account ...

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

Once you have event tracking setup within the code on your site, the data will automatically start pulling into the “Events” section of your Google Analytics dashboard.

Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool also allows you to view helpful reports that display page views and other important traffic statistics.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Is Your Google Analytics Code Up to Date? Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use ...

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.