YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

YouTube is cracking down on ad blockers, but don't pull your hair out when commercials interrupt your videos. There are ways to jump right to the content you want.

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Google launched new YouTube Shorts ad opportunities for brands. Google claims its "ABCD" framework can boost Shorts ad performance. YouTube Shorts' growing audience ...

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...